PRIVACY POLICY

PROVISION

EXPLANATION

1.1. Your personal data is processed by CC Forklifts, Kwalestraat 65a, 9320 Aalst, with enterprise number 441.100.372. You can contact us via email at info@cc-heftrucks.be.

1.2. Any term starting with a capital letter is defined by explicit reference in this privacy policy. Where possible, given the context, singular words are also interpreted as plural and vice versa.

1.3. When referring to certain laws or regulations, the reference also includes any amendment, replacement, or annulment of said law or regulation, including any related executive decisions.

1.4. We reserve the right to modify, adjust, or enhance the Privacy Policy at our own discretion and from time to time. Such changes, modifications, or enhancements will be communicated through the website.

PROVISION

EXPLANATION

2.1. When you use our Website, Webshops, and Social Media Channels, we collect:

• technical data related to the device you use, such as your IP address, browser type, geographical location, and operating system;
• data related to your browsing behavior, such as how long your visit lasts, which links you click, which pages you visit, and how often you visit a page.

2.2. When you fill out the contact form on our Website or contact us by email, phone, fax, or Social Media Channels, we collect:

• the basic identity information you provide us, such as name, email address, postal address, telephone number, the company you work for, your position;

• the content of your communication and the technical details of the communication itself (with whom you correspond on our side, date and time, etc.);

• your preferences regarding receiving our email communications, such as newsletters, promotions, advertisements, etc., if you have chosen to receive such messages and you have indicated your preferences in the Preference Center.

• publicly available information about your profile on Social Media Channels;

• other personal data you wish to provide us.

2.3. When you place an order at one of our Webshops, as a customer or supplier, we collect:

• the basic identity information we need to process your order, such as your name, company, position, postal address, and phone number;
• details related to the order itself.

2.4. All the personal data listed above is received directly from you. However, we may occasionally receive additional information about your preferences and browsing behavior from partners like Google, Facebook, Yandex, AddThis/Oracle, LinkedIn, & TYPO3. If you want more information about the personal data these parties process and make available to others, you are kindly requested to consult their respective privacy policies:

• Google: www.Google.com/intl/en/policies/privacy/
• LinkedIn:www.linkedin.com/legal/privacy-policy
• TYPO3: typo3.org/privacy-policy/
• Facebook: www.facebook.com/about/privacy
• YouTube: www.google.de/intl/de/policies/privacy
• Yandex: https://yandex.com/legal/privacy/ 
• AddThis/Oracle: http://www.addthis.com/privacy/ 

PROVISION

EXPLANATION

3.1. We process your personal data to provide you with information, products, and services that you request in a personalized and efficient manner via the Website, email, telephone, fax, Social Media Channels, and Webshops.

3.2. We process your personal data for marketing purposes, i.e., to provide you with targeted communications, promotions, offers, and other advertisements from us and selected partners.

Unless you are an existing customer who has already purchased similar goods or services from us and we wish to target you with our own marketing materials, we will only send you communications, promotions, offers, newsletters, and other advertisements via email or other person-to-person electronic communication channels if you have explicitly consented to receive such communications, promotions, offers, newsletters, and other advertisements.

We want to use your data for marketing purposes. This means that we collect data about your preferences and interests and use it to make our marketing materials more relevant to you.

When we want to send you marketing material via email, WhatsApp, LinkedIn InMail, Facebook Messenger, or other channels for electronic communication between individuals, we typically ask you first for permission to send our marketing via such channels.

You can change your preferences regarding receiving our marketing material at any time by going to our Preference Center (see article 7.5 below).

3.3. We process your data to comply with legal obligations or to any reasonable requests from law enforcement officials or representatives, judicial authorities, government agencies or bodies, including data protection authorities.

Your data may be voluntarily disclosed to the police or judicial authorities as evidence or if there are legitimate suspicions of a criminal act or offense that you have committed by your registration at or use of the Website, Webshops, our Social Media Channels, or through any other communication with us.

We may be legally required to pass on your data to government authorities from time to time.

3.4. We may need to collect and transfer your personal data to the financial institution or payment service provider to enable your financial institution and the payment service provider to fulfill their legal obligations, such as obligations under applicable anti-money laundering and counter-terrorism financing legislation.

3.5. We process your data to perform statistical analyses so that we can improve our Website, Webshops, products, and services, or develop new products and services.

This provision speaks for itself.

3.6. We may process your data to inform a third party in case of a potential merger with, acquisition of/by, or demerger by that third party, even if that third party is based outside the EU.

This provision speaks for itself.

3.7. We may process your data to protect legitimate interests of ours, our partners, or a third party when your registration at or use of the Website, Webshops, Social Media Channels, or other communication channels can be considered as (a) a violation of applicable terms of use or the intellectual property rights or any other right of a third party, (b) a threat to the security or integrity of the Website, Webshops, Social Media Channels, or other communication channels, (c) a danger to the Website, Webshops, Social Media Channels, or other communication channels or any of the underlying systems of ours or our subcontractors due to viruses, Trojan horses, spyware, malware, or any other form of malicious code, or (d) in any way hateful, obscene, discriminatory, racist, defamatory, spiteful, hurtful, or in any other manner inappropriate or unlawful.

We hereby reserve the right to process your data if you use our Website, Webshops, Social Media Channels, or other communication channels in a manner that may be harmful to us or another or is unlawful.

PROVISION

EXPLANATION

4.1. As the responsible party for processing your data under the conditions set out in this Privacy Policy, we ask for your consent.

We are legally required to clearly state on what legal basis we process your data, taking into account the purposes we have mentioned in the previous article.

We primarily ask for your consent for the processing of your data when you fill out our contact form or place an order on our Website. When you contact us directly by phone, fax, email, or Social Media Channels, you implicitly consent to the processing of your data.

4.2. The processing of your data for the execution of an order you have placed through one of our Webshops is necessary for the performance of the contract between you and us.

When you request information or purchase something via the Webshops, data must be processed to perform the contract with you.

4.3. We must process your data for the purposes from article 3.3 and 3.4 in order to comply with our legal obligations.

Sometimes we are legally obligated to process your data.

4.4. It is necessary to process your data for the purposes from article 3.1 with a view to our legitimate interests, namely:

• ongoing improvement of our Website, Webshops, Social Media Channels, products, and services to ensure you have the very best experience;
• protecting our Website, Webshops, Social Media Channels, products, and services from misuse and unlawful activity;
• marketing and promoting our products, services, and brands and the successful sale of our products and services.

We may also process your data for our own legitimate interests, which primarily relate to successfully running a business like any other company would do.

PROVISION

EXPLANATION

5.1. We do not send your data in an identifiable manner to third parties without your explicit consent. However, you understand that your data is also processed by social media providers when you use our Social Media Channels. If you make a purchase via our Webshops, a financial institution or payment service provider may also receive your data to be able to provide its services.

We do not share your data with third parties unless you give us permission or we have anonymized your data. However, you understand that, for example, Facebook also processes your data when you use it to communicate with us. Similarly, your bank or payment service provider will process your data when you make or receive payments.

5.2. We employ external processors to offer the Website and Webshops on our behalf and to process your data. These external processors are only allowed to process your data on our behalf after we have explicitly given written instructions to do so. We guarantee that all external processors are carefully selected and are required to respect the security and integrity of your data.

Our Website and Webshops may be developed, maintained, or hosted by third parties. Similarly, we use the services of third parties such as cloud providers to process your data internally.

5.3. We may share your data with other entities within our group. However, we will ensure that all our group companies guarantee that the processing of your data complies with the content of this Privacy Policy.

This provision speaks for itself. We ensure that all our entities are careful regarding the processing of your data.

PROVISION

EXPLANATION

6.1. We primarily process your data within the EEA. However, to process your data for the purposes from the above article 3, we may also transfer your data to other entities within our group or to third parties who process it on our behalf and are located outside the EEA. Each entity outside the EEA that processes your data must provide appropriate safeguards with respect to the processing of your data. These safeguards result from:

• legislation in the country of receipt that can be considered equivalent to the protection provided within the EEA; or
• a contractual arrangement between us and that entity outside the EEA. All these entities are parties to a contractual arrangement based on the EC's model contract provisions (controller to controller) (Commission Decision C(2004) 5721).

We send your data to countries outside the EEA because we share certain systems with other entities in our group or because we use a foreign service provider. However, we ensure that your data is secure when we send it to countries outside the EEA.

6.2. We have the right to pass on anonymized and/or aggregated data to organizations outside the EEA. In the event of such a transfer, we ensure safeguards that guarantee the security and integrity of your data, as well as all rights regarding data that you may enjoy under applicable mandatory law.

We can anonymize your data or combine it with data from others and thus make it impossible to identify you. Such anonymous or aggregated data can also be passed on to countries outside the EEA.

PROVISION

EXPLANATION

7.1. We do our utmost to process only data that is necessary to achieve the purposes mentioned in article 3.

We do not process more data about you than we need for the purposes we have communicated to you.

7.2. Your data is processed only as long as necessary for the purposes mentioned in article 3 of this Privacy Policy or until you withdraw your consent for processing. Withdrawing your consent may imply that you can no longer use the Website, Webshops, Social Media Channels, and other communication channels fully or partially. We will de-identify your data when it is no longer necessary for the purposes from article 3, unless there is:

• a compelling interest of ours, your financial institution, the payment service provider, or another third party in keeping your data identifiable;
• an obligation from the law or regulations or a judicial or administrative order that prevents us from de-identifying it.

Here we explain how long we keep your data in a way that we can identify you.

7.3. An essential aspect of our marketing efforts is making our marketing materials more relevant to you. This involves building a profile of you based on relevant characteristics set out in article 2 and then using this profile to send you messages, advertising, offers, newsletters, and other advertisements about products and services you may be interested in. Targeted marketing is done based on the data we collect (which is obtained in the ways outlined above).

This provision states that we create profiles about you based on preferences, browsing behavior, and purchases so that we can make our marketing activities more targeted.

7.4. We will take appropriate technical and organizational measures to protect your data from unauthorized access or theft and against accidental loss, tampering, or destruction. Access by personnel of ours or external processors takes place only as necessary and is subject to strict confidentiality obligations. However, you understand that we do everything in our power for security and protection, but these can never be guaranteed.

We are committed to keeping your data safe.

PROVISION

EXPLANATION

8.1. You have the right to request access to all data that we process about you. We reserve the right to charge administrative costs for multiple consecutive requests for access that are clearly submitted to hinder or harm us.

In this article, we explain what rights you have regarding the processing of your data The rights themselves speak for themselves.

8.2. You have the right to request that data about you that is incorrect be corrected free of charge. If a correction request is submitted, it must be accompanied by proof of the inaccuracy of the relevant data.

8.3. You have the right to withdraw your previously given consent for the processing of your data, in which case article 8.4 applies.

8.4. You have the right to request that data about you be erased if it is no longer necessary with respect to the purposes set out in article 3 or if you withdraw your consent for its processing. However, you should keep in mind that we weigh a request for erasure against:

• compelling interests of ours, your financial institution, the payment service provider, or another third party;
• obligations from the law or regulations or judicial or administrative orders that are contrary to this erasure.

Instead of erasure, you may also request a restriction of the processing of your data if and when (a) you contest the accuracy of the data, (b) the processing is unlawful, or (c) the data is no longer needed for the purposes mentioned in article 3 but you need it to defend yourself in legal proceedings.

8.6. You have the right to receive all data that you have provided to us in a structured, commonly used, and machine-readable format.